Fame sells: that’s the lesson in a survey revealing the world’s most popular exhibitions during a bumper year

In Paris, it was Beyoncé and Jay-Z; in Washington, it was Barack and Michelle Obama; while, in London, visitors queued to look at Pablo Picasso’s erotic muse or Grayson Perry’s summer picks.

Last year the lustre of celebrity, whether garnered from fashion and entertainment or history, seemed to be the best way to attract visitors to museums and galleries.

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