The red blood droplet with a period-positive message is hailed as a step forward but some see it as a half-measure

The newest emoji made crimson waves across the internet upon its unveiling this week – and that was exactly the point.

Plan International UK’s fight for the cartoon red blood droplet – an emoji meant to symbolize menstruation – was almost poetically symbolic to the message it was trying to convey with it: that periods aren’t shameful.

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