British army criticised for exam results day recruitment ads

Campaigners say it is wrong to target 16-year-olds when they are ‘stressed and vulnerable’

The British army has targeted recruitment material at “stressed and vulnerable” 16-year-olds via social media on and around GCSE results day, the Guardian can reveal.

Paid-for Facebook messages suggested to 16-year-olds that a career in the army would still be open to them if they did not get the grades they hoped for.

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