Recruitment drive focuses on teenagers seeking adrenaline, says Child Soldiers International

British military recruiters are targeting working-class young people who like risk, are easily influenced and are poor at money management, a briefing document for a glossy army advertising campaign suggests.

The document for the army’s This Is Belonging campaign also highlights a drive to recruit young people in cities in northern England and to grab the attention of possible recruits in places such as gyms, pubs and cinemas.

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