Cereal is impounded after antipodean rival Weet-Bix argues customers of a UK-goods shop in Christchurch may be confused

Customs officers in New Zealand have seized and impounded hundreds of boxes of the breakfast cereal Weetabix after complaints by rival cereal giant Weet-Bix that it could confuse customers.

The pallet of Weetabix – about 300 boxes – arrived in a container load of British goods last week, destined for the shelves of A Little Bit of Britain grocery store in Christchurch, which largely caters to British expats.

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