Brittany Kaiser says she carried out study on microtargeting people likely to back Brexit

A former Cambridge Analytica director has confirmed that the firm pitched “a very detailed strategy” to Leave.EU on how it could use data and psychological profiling to microtarget people likely to back Brexit in the referendum.

In her first broadcast interview since coming forward last month to the Guardian, Brittany Kaiser said she carried out a study for Leave.EU before the referendum as part of her role in business development for Cambridge Analytica.

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