The president-elect’s musings are reported as news almost every day, but will the attention help make Twitter great again?

“It’s like owning your own newspaper – without the losses.” That’s how Donald Trump described the San Francisco-headquartered social media tool in November 2012.

In a little over four years, the celebrity businessman turned president-elect has grown his Twitter audience from about 2 million followers to almost 19 million, using it as his personal Pravda to post propaganda and stream-of-consciousness musings .

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