Reserved has signed a £42m lease for the old BHS flagship store but securing a foothold in the UK clothing market may take more than money … and Kate Moss

It’s that time of year when thousands of fashion buyers, press and “digital influencers” decamp to London to take in the catwalk shows that will shape what we wear come spring.

On Wednesday, the Polish brand Reserved put on a show of its own, hiring Kate Moss to draw the fashion crowd to its debut store on London’s Oxford Street, where 120 million shoppers pass by each year.

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