The city of Helmond is trialling a speed sensor with a difference – motorists who observe the speed limit earn cash for local projects

A Dutch city is hoping to target speeding motorists by rewarding those who keep to the limit with cash for their community – car by car, and cent by cent.

A “speed-meter money box” was installed earlier this month on a stretch of road notorious for speeding in Helmond, a city in North Brabant province in the Netherlands. Each vehicle that was observing Dijksestraat’s 30km/h (19mph) speed limit as it passed added €0.10 (£0.09) to the monetary figure displayed, to a maximum of half a euro per vehicle each day.

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