Plenty of people say they’re going to do it, but in the end can’t. So why do social networks have such a hold?

The recently exposed Cambridge Analytica scandal, where intrepid Observer journalists revealed that more than 50 million Facebook profiles were harvested without consent for political ends, has shaken the worlds of media, politics, even international relations. Facebook itself has also taken quite a hit, with its share value dropping considerably, and many people, even the co-founder of WhatsApp, joining the #DeleteFacebook movement.

Related: The Cambridge Analytica saga is a scandal of Facebook’s own making | John Harris

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