Crowdfunding campaign for Boy, Wonder reaches 50% of target funding in first hour

A children’s clothing company which revolutionised gender-neutral clothing for girls has turned their attention to boys, launching a crowdfunding campaign on Tuesday that reached 50% of its funding aim in the first hour.

Frustrated that they couldn’t find shirts for their five sons with unicorns on them or bright colours, animals, sparkles and rainbows, Eva St Clair and Rebecca Melsky decided to make them themselves.

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