Social media company’s advertising data doesn’t tally with census data for millennial and other demographics to the tune of millions of people

Facebook claims that it can reach more millennials and people in other demographics than actually exist in the UK, US, Australia, Ireland and France, according to census data.

In the UK, Facebook says it can reach 7.8 million users aged between 18 and 24. The Office of National Statistics, however, says there were only 5.8 million people in that age group in the whole in the country in 2016.

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