Michael Gidney insists monitoring will ensure farmers are not worse off under Cocoa Life partnership with Mondelēz

The chief executive of the Fairtrade Foundation has defended a controversial partnership with Cadbury owner Mondelēz and the creation of a rival sustainable cocoa sourcing scheme.

In his first public comments since it was announced that Cadbury’s Green & Black’s range is launching a new chocolate bar that is neither Fairtrade nor organic, Michael Gidney said it was important that consumers understood how large-scale ethical sourcing could help cocoa farmers – among the poorest in the world – and that the new model could be a template for the future.

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