Fairtrade chief defends cocoa sourcing scheme with Cadbury owner

Michael Gidney insists monitoring will ensure farmers are not worse off under Cocoa Life partnership with Mondelēz

The chief executive of the Fairtrade Foundation has defended a controversial partnership with Cadbury owner Mondelēz and the creation of a rival sustainable cocoa sourcing scheme.

In his first public comments since it was announced that Cadbury’s Green & Black’s range is launching a new chocolate bar that is neither Fairtrade nor organic, Michael Gidney said it was important that consumers understood how large-scale ethical sourcing could help cocoa farmers – among the poorest in the world – and that the new model could be a template for the future.

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