Lula’s understudy is running for president, and his party is the support of his jailed patron can prove decisive

Wearing a red sweatshirt emblazoned with the image of a Brazil’s former president Luiz Inácio Lula da Silva, Fernando Haddad and his entourage piled out of a minibus and marched up the main street of the Rocinha favela, as a band in orange overalls beat out samba rhythms.

Haddad, an earnest intellectual, expert in Marxist theory and former mayor of São Paulo, has until 7 October to convince 147 million Brazilian voters he should be their next president – even though one recent poll showed that more than a third of them have no idea who he is.

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Read More Fernando Haddad aims to be Brazil’s new Lula – but does anyone know who he is?

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