Yet HMRC’s rules are clear: you must pay VAT on your £390-plus US purchases when you fly home, which makes those big savings a lot less appealing

The price of the new iPhone X is so high in Europe that it’s led thousands to eye-up transatlantic flights to see if it’s cheaper to fly across the pond to buy it. And it is, even with the cost of the flight, but there’s a catch: you would become an international electronics smuggler in doing so.

In the UK, the 256GB iPhone X costs £1,149; across the Eurozone it’s even more, €1,319 (£1,186). In the US, meanwhile, it costs just $1,149 (£869.33) – a saving of almost £280. With Iceland’s WOWair offering return flights from London Gatwick to Newark for £278, it looks like you can pay for the cost of travel to New York with the savings on the iPhone.

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