New rules also prohibit celebrities who look under-25 from appearing in promotions

Gambling adverts will no longer be allowed to appear on websites or in computer games that are popular with children, under new rules designed to stop irresponsible gambling.

Bookmakers will be required to use every targeting tool possible to ensure online gambling promotions are not seen by under-18s. They will also have to avoid placing gambling adverts on parts of websites that are popular with children, and stop using celebrities or other people who appear to be under 25 in their promotions.

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