If you’re not a journalist or a privacy advocate, convincing big tech to release your data is almost impossible. But hope is coming with the EU’s General Data Protection Regulation

When a journalist approached me to help her get a copy of her personal data from Tinder, I knew this would be a good story. Judith Duportail had read my work researching the use of psychometrics during the US elections and the Brexit referendum. Duportail knew that Tinder computes a “desirability score” for their users: Tinder’s CEO had told another journalist their score, emphasising how complex and advanced its algorithm supposedly was. Curiosity piqued, Duportail wondered whether Tinder would tell her, or any other user who asked, their score, and how it was computed.

Any European company has in theory the obligation to disclose the personal data it holds about any individual who asks them Companies even have to disclose the “logic of the processing” of that data.

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