Secure America Now received targeted help to efficiently use its millions of dollars in ad-spending ahead of US general election in 2016, reports say

An anti-refugee campaign, Secure America Now, received targeted help from Facebook and Google to achieve the most efficient use of its millions of dollars of ad-spending in the run up to the US general election, it has been reported.

The campaign, which split its focus between anti-Islamic adverts, such as one alleging the imminent creation of the “Islamic State of France”, and more specifically political messages focused on Hillary Clinton, was treated as a big-ticket customer by the advertising teams at both companies, receiving a high tier of personalised treatment, according to Bloomberg News.

Continue reading…

Facebook Comments

This site uses Akismet to reduce spam. Learn how your comment data is processed.