Success of Sweden’s flygskam campaign means rail-only travel agencies are getting a boost

When Greta Thunberg stepped on to the platform at Stockholm Central station on Thursday after completing her European tour to raise awareness of climate change, an unassuming 69-year-old who runs a tiny travel firm was there to greet her.

Ivar Karlsson has found his business in the spotlight as appetite grows for alternatives to flying. It was Karlsson, whose company specialises in rail-only holidays, that Greta and her father contacted to book their trip, which took in stops in Strasbourg, Rome, London before heading back to Sweden.

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