Tourism industry wakes up to the rapidly growing earning potential of the Islamic economy

It’s a magnet for sun-deprived tourists from northern Europe, drawn to its long sandy beaches, pretty coves and ancient sites. Along Turkey’s Turquoise Coast, holidaymakers down exotic cocktails and ice-cold beers between dips in the sparkling Mediterranean and snoozing on the sun-lounger.

But an increasing number of hotels in and around Antalya are turning away from the traditional resort fare of booze and bare flesh in order to attract a new and growing clientele: Muslim tourists.

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