Entrepreneur buys Dark Hedges hotel, golf resort and trademark as Northern Ireland cashes in on TV show’s legacy

When Stephen Gray noticed a dozen Game of Thrones fans, wearing helmets with torches, making their way in the darkness of a winter’s night along the road known as the Dark Hedges, the Northern Irish entrepreneur knew he had to buy the hotel and golf resort at its end.

Gray was driving along the Dark Hedges, so-called because of the tangle of branches formed by the avenue of beech trees near Ballymoney, County Antrim, in late 2014 when he had the lightbulb moment.

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