The nature of Facebook ads makes it difficult to see when political ads go out, which groups are campaigning for which cause and fact-check what they’re saying

If you’re over 25, live in Australia and have a family then you might have seen Malcolm Turnbull pop up in your Facebook feed last week, with a video spruiking the new energy policy.

This video and text post was “sponsored” – that is, someone from the prime minister’s office paid to promote the post as an advertisement.

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