Demand for new flagship iPhone causes month-long shipping delays, contrasting with muted iPhone 8 sales and reportedly causing Apple concern about supply

Apple’s most expensive smartphone, the iPhone X, sold out in less than 10 minutes upon being made available for pre-order this morning.

The iPhone X – officially pronounced “10” – costs from £999 with 64GB of storage, topping out at £1149 with 256GB of storage, which is higher than the starting cost of three of Apple’s fully fledged computers.

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