The arrival of the popular US festival for vloggers in the UK is a reminder of the powerful forces changing children’s television

For people working in the outwardly bright and cheerful world of children’s television, the past week was not a happy one.

On Thursday, a report on the UK’s television viewing habits confirmed many of their worst fears. Among 4-to-15-year-olds last year, the hours of conventional or “linear” television viewed – that is, television watched at the time it was being broadcast – had fallen by 11% in 12 months. Among 16-to-24s, the decline was 15%: the biggest year-on-year drop ever recorded.

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