Have you always wanted a smartwatch but don’t want to wear a watch? How about a vibrating denim jacket that connects to the internet? Anyone?
Google and Levi Strauss have partnered to make a “smart jacket”, and the end result is exactly as good as you’d expect from a collaboration between the companies that brought you a set of glasses people actively hated and a hideous touch-sensitive watch (that one was Levi’s).
The apparel, a $350 denim jacket branded as “Levi’s Commuter Trucker Jacket with Jacquard by Google”, is the first product of a two-year-long collaboration between the two firms that started back in May 2015 with the intention of making a pair of “smart jeans”. The idea was to use a newly designed conductive fabric to allow the garment to send data and power without the need for wires.