Games company launches lawsuit accusing food giant of ‘plain and blatant’ breach of its copyright in classic video game

Nestlé has been accused of copying Atari’s classic 1970s video game Breakout for a KitKat marketing campaign.

In a complaint filed on Thursday in a federal court in San Francisco, Atari said Nestlé knowingly exploited the Breakout name, look and feel through social media and a video, hoping to leverage “the special place it holds among nostalgic baby boomers, Generation X, and even today’s millennial and post-millennial gamers”.

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