Fast-fashion giant Bestseller set to build skyscraper headquarters in Brande, a 7,000-person rural town

Until a local company announced plans to send a 320-metre skyscraper soaring over the surrounding countryside, most people in Denmark had only the haziest idea where Brande, a town of 7,000 people in rural Jutland, even was.

The Bestseller Tower, designed by star architectural studio Dorte Mandrup, will not only be the tallest building in Denmark, but the tallest in western Europe, besting the Shard in London by a crucial 10.4 metres.

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Read More ‘Like the Eye of Sauron’: western Europe’s tallest building planned for tiny Danish town

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