The Facebook CEO’s cartoon avatar visited the hurricane-damaged island in a tone-deaf livestream that was part disaster tourism, part product promotion

A cartoon version of Facebook’s CEO, Mark Zuckerberg, visited hurricane-damaged Puerto Rico on Monday, in a tone-deaf livestream that was part disaster tourism, part product promotion.

Zuckerberg, along with Facebook’s head of social virtual reality, Rachel Franklin, appeared as avatars within the broadcast from his profile as they “teleported” to different locations using Facebook’s “social VR” tool Spaces. In reality, the two were speaking from the comfort of their offices in the company’s campus in Menlo Park, California, wearing virtual reality headsets.

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