Lucy Lamble talks to Thomas Coombes from Amnesty International about the importance of letting people in tough situations tell their own stories

The old way of appealing for help during a human rights crisis, simply by telling people all that is wrong in the world, risks making the public fearful and hopeless, says Thomas Coombes, Amnesty International’s deputy director of communications. The solution, he says, is to offer hope, even in the darkest times imaginable. Asking people fleeing war and persecution to tell their own stories is the best way to forge a direct emotional connection and reach out to people watching an appeal

Continue reading…

Read More ‘Mobilising shame is hard when politicians are shameless’: campaigners offering hope – podcast

Facebook Comments