The UK’s advertising watchdog rules against company over its marketing of the app

An advert describing a smartphone app as a “highly accurate” method of birth control has been found to be misleading by the Advertising Standards Agency (ASA) in the latest blow to the much-hyped Swedish company, Natural Cycles.

Related: ‘I felt colossally naive’: the backlash against the birth control app

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Read More Natural Cycles app: ‘highly accurate contraceptive’ claim misled consumers

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