Company claims that Milkybar Wowsomes contain 30% less sugar than regular Milkybars

Nestlé is claiming a world first by “restructuring” the sugar it uses in its confectionery to produce a white chocolate bar with 30% less sugar than its usual Milkybar brand.

Nestlé is the world’s leading producer of packaged foods, but the new “structured sugar” is being produced in its factory in Dalston in Cumbria, a result of UK government pressure on food companies to cut the sugar in their products to help curb childhood obesity. Chocolate and confectionery companies are thought to have an uphill task, because sugar is intrinsic to their products.

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