Decision comes after consumer rights group sued a brewery for using the word ‘bekoemmlich’ which implies beer is wholesome

Beer cannot be marketed as beneficial, a German top court has ruled after a consumer rights group sued a brewery on the basis that its advertising falsely suggested health benefits.

The row with the Haerle brewery in the southern German town of Leutkirch began when a Berlin consumer protection group protested that use of the German word bekoemmlich carries connotations of health as well as tastiness.

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