The tech giant’s inaugural TV offering, which sees a panel of celebrities judge the merits of new cellphone apps, manages to be both boring and self-indulgent

Planet of the Apps, the first original series by Apple and a curious choice to lead the rollout of the company’s evergreen content, won’t be a fun watch for anyone – except maybe venture capitalists and those subscribed to Goop.

The unscripted competition show, which follows enterprising hopefuls as they pitch new, often remarkably boring ideas for phone applications to a panel of celebrity judges, is a bit like Dragon’s Den or Shark Tank meets The Voice, although I don’t imagine it’ll attract the devoted followings of either.

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