The Prince of Wales is encouraging companies to sign up to the Cerrado manifesto, which aims to protect globally important natural landscapes

The loss of rainforest in the Amazon has been a familiar cause for activism for more than 30 years, but the partial success of efforts to protect it is moving the spotlight to a new landscape: Brazil’s cerrado.

Environmentalists fear that measures to reduce the exploitation of the Amazon rainforest for commodities such as soy and beef have pushed some of those activities into formerly less exploited regions such as the cerrado, a vast tropical savannah covering more than 2m sq km.

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