Expert says Donald Trump’s effective reliance on personal attacks have caused ‘racist and bigoted’ ads to become more prevalent

Negative campaign advertisements are as familiar in US elections as door-knocking and yard signs. But as the 2018 midterm election campaign pulls into its homestretch, Republican attacks in two congressional races happening 3,000 miles apart have triggered alarm bells for targeting non-white candidates in an apparent effort to highlight their “otherness”.

The first comes from California’s 50th district, where Ammar Campa-Najjar is running as a Democrat for a seat currently occupied by the Republican Duncan Hunter. NBC’s Chuck Todd, a veteran political reporter and commentator called the spot “maybe the most shocking and outrageous political ad I’ve ever seen”, in a Meet The Press Daily segment.

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