Researchers find inclination to buy sugary drinks reduces with graphic tooth decay warning

Graphic health warnings like those on cigarette packets, showing rows of rotten teeth on cans of cola and other sugary drinks, could deter some young adults from buying them, a study has shown.

Sugary drinks are blamed for fuelling the obesity epidemic, but in spite of the large quantities of sugar they contain – nine teaspoons in a can of Coca Cola – they do not carry a red traffic-light warning, which is voluntary in the UK. Sugar taxes, like that recently introduced in the UK, may reduce sales, but obesity experts believe more action is needed.

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