Suave and sexy Magid Magid knows how to utilise humour in the internet age of celebrity, but by being himself he can inspire others
The new lord mayor of Sheffield, Magid Magid, announced his tenure to the world on Twitter in a font only marginally better than comic sans. At his mayor-making ceremony, Darth Vader’s Imperial March from Star Wars played over the speakers, followed by the Superman theme tune as invitees made their way to the seats. And thanks to his suave, unofficial inaugural photographs – showing him squatting on a marble staircase in the Sheffield town hall, clad in his livery collar and Dr. Martens – he has been pronounced a “zaddy” (a sexy, fashionable man who could be your “daddy”.
He reflects the realities of most young black and brown people from working-class backgrounds