Dutch advertising watchdog’s ruling prompts company to change line to ‘least polluting fossil fuel’ as campaigners welcome action over ‘misleading’ ad

The Dutch advertising watchdog will on Tuesday censure Shell and Exxon for claiming that natural gas was “the cleanest of all fossil fuels” in an advert earlier this year.

It will be the second time this summer that the Netherlands advertising standards board has ruled against the fossil fuels industry, after it slapped down Statoil in June for calling gas a “clean energy” and “low emissions fuel”.

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