Renaming Bicester Village was a canny move, says NIck Chadwick, while Edward Smith wonders why some bus stops have shop names
I enjoyed Ian Jack’s article on the branding of railway station names (From Singer to IBM, branding the railways is nothing new, 23 March). He might also have mentioned Chiltern Railways’ renaming of Bicester Town station, on the opening of the Oxford to Marylebone service, as Bicester Village in recognition of its proximity to the shopping outlet of the same name. Locals were furious, but it was canny, ensuring trains were well used throughout the day.
• I have often wondered why some bus stops are named after stores and others not. On the number 94 route, which goes down Oxford Street and Regent Street in London, there are stops called Selfridges and Hamley’s Toy Store. Do these pay Transport for London for this exposure?