Scientists analysed millions of US Twitter posts to find 45% rise in references in 13 months

Donald Trump was, the researchers concede, an easy target. Having cringed themselves when he was on the campaign trail, they felt compelled to test their hypothesis: that the election of the 45th president of the US had prompted an upturn in national embarrassment.

The scientists, with no official records of the nation’s mood to pore over, turned to Twitter for an answer. After analysing tens of millions of tweets sent from US accounts between June 2015 and December 2017, they found references to embarrassment and variants on the word had risen 45% since the election, from an average of 909 per million to 1,319 per million.

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Read More Spike in tweets about ’embarrassment’ under Trump, study finds

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