Ministers accuse Richmeetbeautiful of inciting debauchery and prostitution after posters appear near Brussels campuses

Belgian ministers have said they will take legal action in an attempt to force a website that links young women and rich men to remove huge adverts near the country’s universities.

Trucks bearing large posters promoting Richmeetbeautiful, which describes itself as a “sugar daddy and sugar baby dating site”, have appeared on the outskirts of campuses in Brussels in recent days. The promotional campaign suggests: “Improve your style of life. Get a sugar daddy”.

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