With the retailer poised to report blockbuster results, we look at the story behind its success

“I see them as kind of a great white shark. You don’t really want to mess with them.” The words are those of a former manager at Amazon – and she is describing her former employer.

It is an apt analogy. Amazon is huge – worth $740bn (£530bn) at Monday night’s share price – but it moves fast and is a lethal predator.

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