Campaign will use voter identification to reach outside inner city ‘bubble’ to encourage soft yes voters to return ballots

Supporters of marriage equality will have just 20 days to make half a million phone calls and win at least 5.5m votes in the same-sex marriage postal survey, according to yes campaign advocates. The campaign blueprint was revealed at an organising meeting in Sydney on Monday by the executive director of the Equality Campaign, Tiernan Brady, and Sally Rugg, the marriage equality director of the progressive campaign group GetUp.

Rugg and the Labor NSW upper house MP Penny Sharpe also revealed that campaign groups will use voter identification to reach “outside the [inner city] bubble” to encourage soft yes voters to return ballots.

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