With 4 million subscribers and hundreds of thousands more watching free weekly videos, Yoga with Adriene is a social media sensation. What makes her fans so devoted?
There are more than 2,400 people in the main hall of Alexandra Palace in north London, breathing in unison. “Take the deepest breath you’ve taken all day,” says the woman at the front, “and let it out through the mouth.” Lungs empty en masse. It feels like we’re in the belly of a beast.
The woman is 33-year-old yogi and actor Adriene Mishler, and this is the largest live yoga class she has ever held – she is more frequently to be found teaching alone in front of her camera at home in Austin, Texas, than IRL. And it is this intimate version of her that 4 million subscribers to her Yoga with Adriene YouTube channel have come to know and share their homes with.