For many people the best kind of holiday is one based on local knowledge, but how do you know where the locals go – especially when they may prefer not to tell you? By mining their publicly available Instagram data

No one wants to be a tourist – not even tourists. It has connotations of uncritical consumption, of high prices and low quality, of being mindlessly funnelled amid a mass of humanity towards the sorts of joints that real New Yorkers or Londoners or Parisians wouldn’t be caught dead in.

The success of any experience of an unfamiliar city is measured by how much it overlaps with a local’s, and that’s never been truer than now. As cheap flights flood Europe with visitors, measures against tourists’ obstructive, destructive impact have been taken in Venice, Barcelona, Rome and most recently Amsterdam.

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