Facebook and Twitter analyses confirm we are grumpier on cold days, happier when it’s sunny – prompting tip for advertisers

It may seem extraordinary that it took collaboration between six top quality universities to prove that we are all happier when the sun comes out. Between them academics analysed 2.4bn Facebook messages and 1.1bn posts on Twitter, between 2009 and 2016, measuring the content against the weather conditions. They came to the conclusion that we were all more positive on warm sunny days than when it was cold and wet.

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