Sanitarium complained Weetabix was too similar to its product Weet-Bix

Antipodean breakfast giant Sanitarium has lost its case against a British shop in New Zealand, with a judge ruling that importing the British cereal Weetabix did not breach the Fair Trading Act.

However, the high court did find that the shop, A Little Bit of Britain, had breached the Trade Marks Act and 108 boxes of Weetabix held by customs must be destroyed, RNZ reported.

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Read More Weetabix wars: British shop in New Zealand wins fight against cereal giant

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