As social media has soared in popularity so has deals between marketers and so-called influencers who are paid to promote products and brands

The rise of networking sites such as Twitter and Instagram has been met with a growing number of so-called “influencers” or social media stars who have huge followings online.

Increasingly, they are being sought out by advertisers who want to use their reach online to help sell products. Celebrities and influencers can get tens of thousands of pounds (sometimes even more) for promoting certain fashion designers, detox teas, hair products – among other things – in a post.

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