As tax credits threaten to run out and more powerful and expensive versions launch, buyers still wait for ‘mass market’ Model 3

This week saw Tesla’s enigmatic chief executive Elon Musk take to Twitter to announce two more powerful, and more expensive, versions of the auto firm’s Model 3 – the much lauded “mass market” vehicle that appears, for now, to be veering further and further away from its $35,000 price tag.

The new dual-motor Model 3 and its souped-up range-topping “performance” version, which costs $78,000 and, as Musk claims, will be 15% quicker than German rival BMW’s $66,500 (£59,905 in the UK) M3, are not unexpected. Tesla did a similar thing with its Model S, launching dual-motor and performance versions with ever more dizzying price tags.

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